Market Trends
As the Baby Boomers aged they set new trends. The babies
started walking and show stores such as Buster Brown, Kenneys
Shoes, Baker's had trouble keeping the shoes on the shelves.
Other industries also road the wave with this trend.
Manufacturers of socks, house slippers, shoe strings, etc also
saw financial upswings.
started walking and show stores such as Buster Brown, Kenneys
Shoes, Baker's had trouble keeping the shoes on the shelves.
Other industries also road the wave with this trend.
Manufacturers of socks, house slippers, shoe strings, etc also
saw financial upswings.
| Following a Market Trend is an investment strategy that tries to take advantage of moves that seem to play out in various markets. What/Who are the BIGGEST market trend setters in the United States? BABY BOOMERS! Yes, babies born between 1942 - 1964 account for 1/3 of the population in the United States today. The Baby Boomers also control 65% of the money spent in this country. There are Millions of Baby Boomers in the USA today. There are over a Billion world wide. [Census Bureau info: http://www.census.gov/Press-Release/www/2001/cb01cn184.html ] When selecting your Home Career ask yourself which industries are expanding or are about to expand. There is usually an 18 year window within a trend and you will want your business to be ahead of the trend so you can take full advantage of it. Every 8 seconds for the next 15 years or so, someone is turning 53 years old in America. What does the average 53 year old desire or need? They are controlling 65% of the money being spent in America, so let's see what these Baby Boomers have done as far as Market Trends within their lifetime: |
In 1940 no one had heard of Gerber Baby Foods. When the
Baby Boomers were ready to eat foods other than formula,
they moved over to Gerber.
Gerber went from obscurity to quickly selling 1.8 Bilion jars of
baby food. Other baby related industries, such as baby
clothing, bibs, diaper services, etc, all soared financially
thanks to the trend these little babies were setting.
Baby Boomers were ready to eat foods other than formula,
they moved over to Gerber.
Gerber went from obscurity to quickly selling 1.8 Bilion jars of
baby food. Other baby related industries, such as baby
clothing, bibs, diaper services, etc, all soared financially
thanks to the trend these little babies were setting.
More Elementary schools were built for these Baby Boomers
to attend than in any 12-year period prior to them starting
school or any 12-year period since.
Businesses that benefited from this trend would have
included manufacturers of school books, school desks, and
other school supplies companies. School bus companies
enjoyed the wave as well.
Construction companies who won the bids with the state for
constructing these schools were enjoying bigger and bigger
checks during this trend.
to attend than in any 12-year period prior to them starting
school or any 12-year period since.
Businesses that benefited from this trend would have
included manufacturers of school books, school desks, and
other school supplies companies. School bus companies
enjoyed the wave as well.
Construction companies who won the bids with the state for
constructing these schools were enjoying bigger and bigger
checks during this trend.
These toddlers were growing up in the 50s and 60s, and
they needed toys to play with.
Mattel, Fischer Price, and so many others enjoyed the
Market Trend these Baby Boomers were setting.
Barbie, GI Joe, tinker toys, board games, puzzles, etc all
came into high demand
they needed toys to play with.
Mattel, Fischer Price, and so many others enjoyed the
Market Trend these Baby Boomers were setting.
Barbie, GI Joe, tinker toys, board games, puzzles, etc all
came into high demand
As teenagers, these Baby Boomers were hanging out at
fast food places, going to the mall, going to drive in
movies.
Fast Food restaurants started to be built all across the
United States.
fast food places, going to the mall, going to drive in
movies.
Fast Food restaurants started to be built all across the
United States.
It is no secret that the Real Estate market was way
up in the 1970s.
Ask yourself why?
The average Baby Boomer was in their mid to late
20s and finally settling down.
up in the 1970s.
Ask yourself why?
The average Baby Boomer was in their mid to late
20s and finally settling down.
Everyone seemed to be in a 'Workout Craze' in the 80s and 90s.
From Jane Fonda's exercise tapes in 1982 to the Tae Bo exercise
of the mid 1990s.
What was the push in the Marketing Trend? The Baby Boomers
were in their mid to late 30s. Everyone wanted to be fit and firm.
Who caught the wave of this trend? Any company who
produced/manufactured/distributed workout equipment. Workout
shoes sky rocketed to over $100 a pair!
From Jane Fonda's exercise tapes in 1982 to the Tae Bo exercise
of the mid 1990s.
What was the push in the Marketing Trend? The Baby Boomers
were in their mid to late 30s. Everyone wanted to be fit and firm.
Who caught the wave of this trend? Any company who
produced/manufactured/distributed workout equipment. Workout
shoes sky rocketed to over $100 a pair!
| Market Trends tend to last about 15 -18 years. The average Baby Boomer is in his/her early 50s. What are their needs and desires today? |
- Health Care
- Looking Younger
- Education
- Retirement
- Security
- Money
| It's a smart decision to choose a Home Career that is positioning itself in front of one of these 6 Market Trends. Let's focus on the first one, Health Care. There is a Direct Selling company that focuses on this exact topic. Click Here for more information. |
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