Business Model Style
Direct Selling

13 Million  Americans have some type of business in Direct Sales from the comfort
of their homes. This number continues to grow. This Network Marketing industry
enjoys a 10%-12% growth each year.

As of today Direct Selling has



It has steadily grown over the last 20 years and has had an 80% increase in sales
in the past 10 years.

More and more Americans are saying goodbye to their W-2 days and embracing a
new 1099 world! These Americans are enjoying wonderful tax savings as well.

Why is Direct Selling so popular?   

Because anyone can do it regardless of:





All you need is ...                





Most of the business opportunities you are finding online are likely to be with a
Direct Selling company. The Direct Selling company usually takes care of the
overhead of having a home business for you, such as:
  • Age
  • Financial Status
  • Education
  • Experience
  • $30 Billion in sales in the US
  • $109 Billion in sales world wide
  • a cell phone
  • computer with internet connections
  • a valuable service to offer
  • a strong personal desire to achieve
Traditional Businesses

If you're willing to lay down the groundwork, a Traditional Business might be a
great solution for you.

But keep in mind that there is a lot of overhead and 95% of all traditional
businesses fail in their first year.

Traditional Businesses work best if you have a hobby and can turn it into a
business. Some people are great at crafts and can sell them; some are great
piano teachers and can teach; some love to scrapbook and can sell their
services online, etc. Keep in mind that a Traditional business based upon your
unique particular skill will be hard to Will to your children if they do not also have
your same talents.

Traditional Businesses such as a home daycare or a producer/consumer setup
with you as the middle-man to distribute the product (e.g. an online bookstore or
DVD store) may require expanding to an office location if your business really
takes off. This is something to consider. Even if you distribute the product over
eBay, you may need to expand into a warehouse.

For a Traditional Business there are some setup requirements:
  • You'll probably need a website. This is the Information Age afterall.
    You can either design your own website or have a company do it for
    you. There is also the issue of hosting the website and working on
    the SEO (Search Engine Optimization) so that customers can find
    you.
  • Company letterhead might need to be designed and printed
  • Do you need to carry inventory and have a warehouse?
  • Will you have employees?
  • Will a CPA be needed?
  • Will you seek legal councilling and incorporate?
  • If your business expands, will you need to lease an office?
  • Will you need a phone service?
  • How will you distribute your product or service?
  • Do certain states have restrictions on your type of product or
    service that you need to research ahead of time.
  • What kind of licenses and/or permits will you need if you work this
    business from your home?
  • Company websites are already created for you and they are
    maintained by the company.
  • The Direct Selling company handles all monetary transactions
    and customer service issues for your business.
  • The Direct Selling company usually already has sales aides to
    help you set up your home office, such as company
    letterhead, email address, brochures, DVDs, application
    forms, etc. The company usually sells these items to you at a
    reasonable price.
  • Training and support is already in place.
  • The day you start working with the Direct Selling company,
    your business is as old as the company. Example, if the Direct
    Selling company is 16 years old with a proven track record ...
    your business carries that 16 year old reputation starting on
    day #1.
There are advantages and disadvantages to both of these styles of
businesses.

Both business styles can be the vehicle for which you can achieve your
financial freedom with a Home Business. You need to decide which route you
want to take.

For myself, I have chosen to loose the overhead and the headaches. I chose
the Direct Selling approach because I wanted to have my business up and
running quickly without doing all the leg work myself.    

Consider both of these business styles carefully when deciding your business
model.            
Regina Morris
National Sales Director
AmeriPlan
Choose Your Business Style