Principles to look for when deciding upon a business for your Home Career.
Huge Expanding Market
Unique service/product which is unique with mass appeal
Market (Local or National)
Is Business success based on your efforts or can you
leverage the work of others you train?
Market Trends
Is the product viable for the next few decades? Would you start a company that produces typwriters right now? Probably not in this Information Age.
Will you have repeat customers or will you always be looking for someone new? If you were to sell a non-consumable product will you have a repeat customer? or just a one-time sale?
How competitive is the market for this product/service? Is the market saturated?
Is the product/service a need or a want? If the product/service is not a life necessity then people will choose not to buy it.
Does the product/service appeal to both men and women? You don't want to leave out half the population when it comes to having customers.
Does the product/service appeal to all age groups? Can the product/service be used by all age groups?
Can people in all financial brackets afford the product/service?
In a local market, is there a need for the product/service? Are there providers for the service? Are there retail stores competing for your product?
If you had to move across the country would your business survive the move? Military spouses consider this all the time. What if you had to move to another state to take care of an ill parent? Would you loose all of your customers? Consider a service business that can be done online anywhere in the country (or overseas using the internet).
Do you earn just based off of 100% of your efforts or can you leverage your earnings an make 1% off of 100 people you train to work with you in your your business?
If you had 100 people working the business with you that you make a percentage off of, then if each of these people were to work just one 40-hour work week, It would take you 2 years to put in the same amount of effort that they did in just a week. If you can leverage earnings off of their effort your check should grow faster. This is the strategy behind Direct Selling and Network Marketing.
The right timing can be everything. Take a look at Market Trends and see if you can find the right industry for your home business.